Are you a marketer on LinkedIn?
Searching the ways to get more out of it?
want to maximize your presence on the professional site?
C’mon guys, there are so many features on LinkedIn to bring more exposure to your business. Keep reading this article to know to discover the ways to make unified LinkedIn marketing presence.
1. Create your company and showcase pages:
On LinkedIn, you can create more awareness among the professional about your brand and products. Just create your own company page and publish. You can also share your company news and employees success stories on the showcase pages of your company. You can attract new talent with these showcase pages.
now, let’s have a look at creating the company and showcase pages.
Creating a company page:
This is the first step to make your presence on LinkedIn. Show gather all the information required to create your company page. The information like:
(I)- Get your company logo and cover banner. the resolution of the pictures is recommended to be 646*220 pix and the size should not exceed 2 MB.
(II)- Make a neat description of your company. do not write more than 2000 characters.
(III)- Prepare a list of keywords for the speciality section of your company.
(IV)- Prepare the generalised details like the industry and company’s URL etc.
Now, you are all set to create your company page.
(I)-Go to the Interests menu on the LinkedIn.
(II)- Select companies from the dropdown list.
(III)- On the right side, you can find create a company page section.
(IV)- Click on the create button.
Now, a prompt box is appeared and you need to fill your company name and the email address.
LinkedIn will send a verification link to the mail id.
Once the verification is finished, you can proceed with the creation process. Follow the instructions on the window and upload all the particulars. Upload your company logo, cover banner and fill all the details in the respective text boxes.
If you are an employee of a company and want to customise the company page, then you need to get permission from the administrator. Make sure you added your official email id to your personal profile. Now, go to the want to help manage this page? section on the company page. There, you can contact the admin of the page.
This section is the extension of the company page. You can showcase all other details of your company like the products and services, highlights of your products and the events your company going to organise etc.
Of course, showcases are a part of the company page. But, they contain their own information. Treat them as unique features. Then have exclusive functions that can attract your followers.
To create a showcase page: