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5 LinkedIn Marketing Tricks Brands Are Missing in 2016

LinkedIn is one of the most famous social media and the best professional social media of the present days. Professionals from all over the world come under the same roof and share ideas with each other. I still remember when my father asked me to join LinkedIn and he added that you can also find your teachers, classmates, friends over this place.

The professional gesture of LinkedIn has made it one of the most exciting platform to endorse a product. Since last five years, LinkedIn has assisted a various organization to reach to their potential users and get their products endorsed. From the big names of the society to the new babies, everyone has tried their best to make fruitful outcomes from this amazing platforms.

But trends change, people’s like change, people views change. So In order to continuously exploring LinkedIn and making the most out of your marketing on LinkedIn, you need to continuously modify your marketing plans and change according to the trends.

If you are one of those whose marketing strategies have failed on LinkedIn in 2016, then this article will help you explore LinkedIn fascinatingly with the latest tricks of marketing :

1. Using Publishers-

LinkedIn provides users to publish their articles or posts. Their millions of post already on LinkedIn and many search engines are quite happy in ranking those contents. Around 51% of LinkedIn users are on the up-rank using LinkedIn Publishers.

LinkedIn Publishers

LinkedIn helps to promote the best contents of the market. The content which performs better is provided with a special spotlight from LinkedIn. Those content are published and showcased more than the usual contents.

2. Using Slide Share-

The slide share option of LinkedIn provides a great way of re-purposing the evergreen articles published by the users with better visuals help. LinkedIn users are quite fascinated about these slide share content. If you really wanna showcase your best contents on LinkedIn then you must repurpose those with the help of Slide Share.

LinkedIn Slider Content

3. Using Sponsored Updates-

If you need a reasonable and successful approach to endorsing your words (who doesn’t?), utilize LinkedIn’s Sponsored Updates. Supported Updates permit you to contact a more extensive group of onlookers in a way that is still profoundly focused on. Here’s the reason: you can set your overhauls to target in view of industry, area, organization, work sort, position, and gathering. By dividing your redesigns as indicated by the most applicable gathering of people, you’ll have a superior shot of contacting the right individuals and getting leads through the entryway.

LinkedIn Sponsored UPDATES

Before you begin, here’s something to remember: Sponsored Updates need to begin as natural posts. So check your investigation to discover natural posts that are beating the rest—then give them the additional help to show signs of improvement results.

4. Brand Offerings

Feeling confined by your Page on LinkedIn? At that point, you presumably aren’t utilizing Business Pages, which go about as an extraordinary expansion of your Company Page.


LinkedIn gives you the adaptability to make an inside and out profile through “showcase” pages that highlight your organization’s individual brands, administrations, and items. Like your Company Page, admin can screen your Showcase Pages in InboardPro. You can likewise purchase Sponsored Updates for these pages.

Make Showcase Pages for parts of your business that would profit by having a one of a kind message focused on a particular portion of your potential crowd.

Are you using the above tricks to go viral in 2016? Share

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