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#1: Focus on a Desire

In Nobel Prize-winning psychologist Daniel Kahneman’s book, Thinking, Fast and Slow, he shared this idea:

“A general ‘law of least effort’ applies to cognitive as well as physical exertion. The law asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action.”

computer with social media

To apply this principle to your social content, you should keep it simple.

In the GetResponse post below, they show that they recognize social media marketers want their

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